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Business Language for a Global Economy

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In 2010, APEC and SEAMEO RELC came together to organize a seminar, entitled "Language Education: An Essential for a Global Economy," that looked at how language and the global economy are closely intertwined.  For International Education Week 2010, APEC has expanded on the themes of the seminar to provide a guide for students and instructors interested in the critical importance of business language for strengthening business relations in a global context.

Today many societies and economies are dependent upon one another for their daily workings. Economies that have advantages in one area may trade with partners that have advantages in others. It is important for every student to know that business cannot function in isolation; the success of international business transactions depends on our ability to understand our partners, acknowledge differences between our customs and values and theirs, and adapt to achieve beneficial outcomes for all. Among the topics that every student of International Business must study are cross-cultural awareness, language for conducting business, and language policy that facilitates international business dealings. As a student of business, you must also have a broad understanding of the key concepts of globalization, internationalization, and international trade, and their relationship to global business in the 21st century. These topics are addressed in detail on the pages below.

Contents

  • Business in the 21st Century: Provides an introduction to international business and how business dealings are conducted in today's global economy.
  • Cross Cultural Awareness for 21st Century Business: Teaches us the importance of respecting others' culture and values while engaging in business dealings with them. 
  • Language for 21st Century Business: Reviews the fact that it is not only fluency in language that is important, but also an understanding of the nuances of that language as they relate to the business culture of the economy.
  • Business Language Learning: Provides an overview of different methodologies of teaching and learning in a classroom and how those may come into conflict when they encounter each other.
  • Business Language Policy :  Reviews the impact that a particular language policy may have on the success or failure of a business negotiation.

See Related 

 

 
Asia-Pacific Economic Cooperation (APEC)